If you’re here, you’re probably thinking of starting a podcast or looking for a new idea for an ongoing one. Well, we’ve got a few things to tell you.
Do you want to know a podcaster's secret? Coming up with ideas isn’t the problem. If anything, podcasters have too many ideas. Podcasters see ideas in everything, like a raccoon being attracted to shiny objects: they’ll collect ideas endlessly without always knowing what to do with them. The real struggle? Choosing the right one and convincing themselves it’s worth turning into an actual episode that people will willingly listen to, preferably without skipping halfway through.
People who have never made a podcast think the process is simple. You wake up, stretch, pick a topic, hit record and publish something brilliant before lunch. Easy peasy, right? Meanwhile, anyone who’s actually working on a podcast is drowning in half-baked notes saved at midnight, screenshotting everything online, bookmarking articles like they’re hoarding books and recording voice notes while hunting for parking because inspiration doesn't care where you are.
So podcasters don’t have a shortage of ideas. They have a shortage of clarity. And time. And patience (sometimes).
Ideas can come from literally anywhere. Something blows up in the news. A social media trend pops up that you’ve never heard of. A listener drops a surprisingly emotional question that sticks in your mind. Sometimes, all it takes is typing a tiny prompt, like “why is everyone losing their minds over this new show?” and suddenly, the outline of your podcast appears like a light at the end of the tunnel. Just enough to chase.
And then comes the hard part: turning your thoughts into an actual episode. After 20 coffees, you start wondering if the topic is genuinely interesting or if you’re simply high on caffeine. You ask yourself if your audience will care or if you’re about to record 23 minutes of content exclusively for your mom and that one loyal listener who follows you on X (bless him/her, honestly)!
What listeners rarely see (and honestly, why should they) is how much this behind-the-scenes chaos affects your episode frequency. Weekly? Bi-weekly? Monthly? Those are just labels we use so our brains don’t spiral. But the reality? Your schedule is being held together with research, last-minute rewrites, guest cancellations and whatever editing energy you have left after everything else.
Listeners, of course, love consistency. They want their favorite hosts showing up regularly, like the comfort TV shows they keep going back to. They miss you if you go MIA even for a little bit.
But here’s the twist: because they care about you as a creator, they also don’t want you burning out. They don’t want rushed episodes or filler content disguised as the “next big thing.” Most listeners will gladly choose a well-thought-through episode every one to two weeks over an underwhelming one every couple of days. Your listeners tune in because they care about the connection, authenticity and storytelling you bring to your content.
Which brings us to the question podcasters often ask themselves in moments of doubt:
“How often should I release episodes? Will people still tune in?”
This is exactly why creators look for tools online to help! Not for shortcuts or the “perfect” script. But simply to make the frustrating parts… well, less frustrating. Sometimes you toss your random notes into an AI tool just to see what a cleaner starting point might look like.
Tools like koolio don’t replace your creativity or your voice. They don’t magically turn you into a podcaster who knows it all. Instead, they help you get to the part where you can finally say what you mean without fighting a hundred tiny roadblocks.
Because let’s face it. Good podcasts (and memorable ones) don’t come from perfect studio setups. They come from your ability to find inspiration in everyday chaos and from that one moment when you think, “okay, this is actually worth talking about.”
So the question shouldn’t be,
“How often do I release episodes?”
but,
“How do I stay consistent without forcing it?”
Remember: quality over quantity, always.
So, what's YOUR next podcast going to be about? Type it into koolio, and we'll get you started.
